Comic vs. Arial
Does the font used in an email message color the perception of the reader?
"Summary: This study investigated the effect that a font has on the reader's perception of an email. Based on a previous study by Shaikh, Chaparro, and Fox (2006), a sample email message was presented in three fonts (Calibri, Comic Sans, and Gigi). The three chosen fonts represented a high, medium, and low level of congruency for email messages."
The Effect of Typeface on the Perception of Email
The Personality of Fonts
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