Saturday, February 27, 2016

Moxie Cola

What this country needs is plenty of Moxie

"Moxie outsells Coke"

The West coast was not a huge Moxie fan back in the day. Easterners had the advantage of a drink that has been described as a combination Dr. Pepper and cough syrup. It preceded and out sold Coke and Pepsi in the beginning, but lost market position.

How could it fail with a spiel like this:

"Contains not a drop of Medicine, Poison, Stimulant or Alcohol. But is a simple sugarcane-like plant grown near the Equator and farther south, was lately accidentally discovered by Lieut. Moxie and has proved itself to be the only harmless nerve food known that can recover brain and nervous exhaustion, loss of manhood, imbecility and helplessness. It has recovered paralysis, softening of the brain, locomotor ataxia, and insanity when caused by nervous exhaustion. It gives a durable solid strength, makes you eat voraciously, takes away the tired, sleepy, listless feeling like magic, removes fatigue from mental and physical over work at once, will not interfere with action of vegetable medicines.

You can still buy Moxie and a bunch of other odd soft drinks. Here is some information on micro bottlers around the country.

Other soda sites:

The Soda Pop Stop:


Bubbles of fresh tasting mint in a soft drink. This one is so great! It's delicious alone, use it as a mixer or make ice cubes.

The Soda Shop:


"Although we may be the smallest soda company around, our flagship brand is the most locally loved soft drink of its time. Rich with history, Boylan's Birch Beer started in a apothecary in the early 1890's and developed into the most popular flavor of The Boylan Sodaworks. Boylan was a bottling and keg filling operation located in the heart of Paterson, NJ, the first industrialized city in the country.

Competition increased however, and in the 1930's Boylan was forced to close its bottling lines, leaving Boylan's Draught Birch Beer as its only product. Shortly thereafter, the rights to the name, the formula, and the sole route was purchased by the driver. He, by himself, was responsible for pulling Boylan's Draught Birch Beer from near extinction to a beverage that is enjoyed by thousands at Fourth of July parades, town picnics, hot dog stands and many good times.

His reward for this accomplishment was a 7 day - 80 hour work week, but he would have it no other way.

In appreciation of our grandfather's effort, we honor him with this bottling project."

See all Topics

No comments: